At Jamie KK our focus is on the artistry of fashion. Or What we like to describe as the forgotten beauty of fashion. The beauty found In quality to the eye, and to the feel, In the form of wonderful design with thought behind it, and quality materials.

We see the importance In bringing back, rather than constantly creating new. In the modern fashion Industry, we often see designers/brands prioritising a new idea over a good one. That is most likely because of the pressure from the Industry to always keep up, and be the one with the newest greatest idea.

Therefore the good quality Ideas that once was the center of fashion, over time slowly gets put aside, and suddently we see almost unwearable garments walk Down the runway, with designers claiming for it to be some sort of Mix of fashion and art. But we at Jamie KK believe, that the art of fashion, is taking your idea, and shaping it i to something that is wearable on a moving Living body, to bring you a feeling of comfort, while being the best dressed in the room.

 We therefore strive to go back to the roots of fashion, where overall quality was the most important thing. Jamie KK specificly takes alot of inspiration from the time period 18-1900’s, where fashion wasnt just random desperate statements, but art and beauty.

We believe, that by reintroducing Long lost Ideas, we Can flip the Industry on its head, and get things back on track.